About Sales Lead Prospecting
Sales. It's all about closing deals, getting paid, and making money!
BUT... what are sales without leads? The answer is easy: No leads means no sales. Every sale starts with a lead.
And that's why lead generation is, by far, the most important part of selling, because without it you have nowhere to go. It's like trying to drive a car with an empty gas tank - it's simply not going to happen. Likewise, you can't sell without someone to sell to.
Lead generation and sales prospecting have really evolved over the years.
Back in the 1800 were the snake-oil salesmen who would go from town to town selling their wares. Into the 1900s and the 20th Century, cold calling was the method of choice, or "cold turkey" as it was known in the earlier part of the century.
That continued well past the 1960s and 1970s, with other techniques, particularly direct mail and telemarketing, mixed into the equation to diversify lead sources and maximize volume and effectiveness of getting leads.
Then something happened: The Internet came along and opened up dozens of new avenues for salespeople, marketers, and business owners to uncover and develop new leads. Email, web research, and so many other things came along that made life easier for salesmen around the world.
Fast-forward again, and again, the sales world was turned on its head with the advent of Social Media. In fact, many people say that social media alone, with no other techniques, may be enough for one salesperson to fill her entire pipeline with hot leads, make connections, build a powerful network, and more.
We cover it all here on our site! Everything from cold calling, which still works by the way, on up to online lead gen and social media, so dig into our article and knowledge base and learn how to improve your sales by getting more leads!
BUT... what are sales without leads? The answer is easy: No leads means no sales. Every sale starts with a lead.
And that's why lead generation is, by far, the most important part of selling, because without it you have nowhere to go. It's like trying to drive a car with an empty gas tank - it's simply not going to happen. Likewise, you can't sell without someone to sell to.
Lead generation and sales prospecting have really evolved over the years.
Back in the 1800 were the snake-oil salesmen who would go from town to town selling their wares. Into the 1900s and the 20th Century, cold calling was the method of choice, or "cold turkey" as it was known in the earlier part of the century.
That continued well past the 1960s and 1970s, with other techniques, particularly direct mail and telemarketing, mixed into the equation to diversify lead sources and maximize volume and effectiveness of getting leads.
Then something happened: The Internet came along and opened up dozens of new avenues for salespeople, marketers, and business owners to uncover and develop new leads. Email, web research, and so many other things came along that made life easier for salesmen around the world.
Fast-forward again, and again, the sales world was turned on its head with the advent of Social Media. In fact, many people say that social media alone, with no other techniques, may be enough for one salesperson to fill her entire pipeline with hot leads, make connections, build a powerful network, and more.
We cover it all here on our site! Everything from cold calling, which still works by the way, on up to online lead gen and social media, so dig into our article and knowledge base and learn how to improve your sales by getting more leads!